A 30-SECOND 3D TV SPOT FOR THE LAUNCH OF A NEW FLIGOS ÉCLAIR LOLLIPOP
The “big idea” of our creative treatment was to explore the hidden world of each of the new Fligos eclair pops flavours, namely: coffee, choc & milky.
By using visuals associated with the taste, colours and flavour, we created a Fantasy Factory that gives the consumer a playful connection to the new flavour offering.
The Fligos factory felt like a theme park, where each part of the manufacturing process was a magical experience. Our cast was made up of the Fligos cows tinkering away in their factory.
Wondermerk
Creative Director Colin O’mara Davis
Producer Chris Janse van Rensburg
Art Director Zene Stoltz
Technical Lead Gerhard de Jager
Animation and Compositing Daniel Eckstein Tanya Louwies