Cadbury’s Lunch Bar Product Demo

A decedent demo for a chocolate snack

The Brief

Wondermerk was tasked with creating a tabletop demo for Lunch Bar

Lunch Bar is a delicious treat that blends a crispy wafer biscuit, luscious chewy caramel, crunchy peanuts, and delicate crisped rice. A scrumptious snack especially made to help you bring much MUCH more!

Client: Mondelēz International
Date: 2023
Services: Research and Development, 3D Modeling, Liquid Simulation, Motion Design
Agency: Ogilvy

The Process

Our mission? To captivate taste buds and ignite imaginations through a delectable product demo that showcases the generosity of Lunch Bar.

Lunch Bar Chocolate Bar is more than a snack – it’s much MUCH more. The creamy Cadbury Milk Chocolate takes centre stage, embracing the rich quality of milk ingredients.

Beneath the luxurious chocolate exterior lies a crispy wafer biscuit, its delicate crunch setting the stage for what’s to come. Gooey caramel adds a tasty chewiness and puffed rice and toasted peanuts add a delightful crunch to every bite

chocolate spray and chocolate break loop
wafer and caramel pour loop
chocolate bar cross section
chocolate bar caramel layer test
chocolate bar model
puffed rice and peanuts test

Credits

Production 

Client
Mondelēz International

Jacques Bezuidenhout
Thembi Butelezi
Wandi Makhubu
Ashita Daya
Mary Mwangi
Thabang Modiba

Agency 
Ogilvy

Executive Creative Director
Coenie Grebe

Senior Art Director
Tessa Osner

Art Director
Zesizwe Matthews

Senior Integrated Producers
Alex Bailie
Zonke Mkhonto

Account Director
Kimesha Naidoo

Wondermerk

Creative Director
Colin O’Mara Davis

Producer
Jess Lupton

Technical Leads
Joshua Aikman
Ray Brown
Jossi Afargan

Texture Artist
Rosannah Galbraith

Modelling
Sebastian Burger