The Brief
Team Best and Wondermerk create a larger-than-life retail music video for Cell C
This TV spot needed to shift effortlessly between a variety of interesting scenes, mingling Bonang’s beauty and the lifestyle of Cell C. Wondermerk needed to make the video pop, bringing elements to life by creating everything from Lamborghini’s and social media iconography to a gameshow stage.
The Process
The aim of the spot was to showcase how a data bundle allows one to live anywhere and have access to multiple places simultaneously. To be living the maxim of a digital life, one could be anywhere living out one’s dream life and these events are expressed through social interactions.
Credits
Production
Agency
1886
Agency Creative Directors
Stuart Stobbs, Warwick Rautenbach
Production House
Team Best
Directors
Asher Stoltz & Bryan Van Niekerk
Producers
Eduan van Jaarsveldt, Kathleen Samson
Wondermerk
Creative Director
Colin O’Mara Davis and Graeme Carr
Producer
Angela Muthuma
Editor
Warwick Allan
Post Production
Mushroom Media & Wondermerk & Chocolate Tribe
Post Directors
Graeme Carr & Colin O’Mara Davis
Designers, Animators & Online Artists
Graeme Carr, Colin O’Mare Davis, Gerard De Jager, Terence Holt, Zenè Stoltz, Johan Schepers, Rob Van Den Bragt, Tiaan Franken
Colourist
Graeme Carr
