The Brief
Cornetto’s Truth or Dare ice cream is a daring delight
The Brief
Cornetto’s Truth or Dare offers an audacious flavour combination that melds the richness of white chocolate with the zesty kick of lemon in a non-dairy ice cream. Complemented by bitter chocolate pieces, and cocoa sauce, and enclosed within a crisp black cone.
To capture the adventurous essence of this product, Wondermerk’s 3D tabletop demo set the stage with a dynamic Truth or Dare wheel at its heart.
The Process
The spinning wheel, reminiscent of the classic game, takes centre stage as the delectable ice cream shares the spotlight. The wheel comes alive, adorned with tempting white chocolate blocks and slices of tangy lemon that seem to dance in anticipation.
The scene transitions to a pool of luscious lemon ice cream, where succulent lemon slices delicately dip into the creamy swirls. A harmonious match follows, revealing white chocolate blocks submerging into the velvety embrace of the ice cream.
In a visually captivating sequence, a yellow rose gracefully unfurls, spinning towards the camera, only to unveil a cascade of molten bitter chocolate sauce that elegantly fills the heart of the black cone. Emerging from a pool of white chocolate and lemon non-dairy ice cream, the ice cream takes on an enchanting whirl as the lemon slices and white chocolate blocks playfully twirl around it.
As the chocolate tip crisply snaps, the scene seamlessly transitions back to the spinning Truth or Dare wheel. A delightful bouquet of ice cream roses graces the center of the screen, encapsulating the essence of this unique creation.
Credits
Production
Client
Cornetto Türkiye
Assistant Brand Manager
Irem Oztekin
Brand Manager
Bilge Sahin
Wondermerk
Creative Director
Colin O’Mara Davis
Producer
Jess Lupton
Technical Lead
Joshua Aikman
Texture Artist
Rosannah Galbraith