Jacob’s Creek Le Petit Rosé Branding

The Brief

The unveiling of Jacob’s Creek Le Petit Rosé Australia new pack artwork

Jacob’s Creek Le Petit Rosé Australia released a limited-edition bottle featuring illustrations by watercolour artist Heidi Willis. As part of this campaign, Pernod Ricard Winemakers (PRW) required a talented high-end animator to bring these designs to life for their digital content channels.

Client: Jacob's Creek

Agency: Genero

plain bottle model and bottle model with artwork

The Process

We had to find an interesting way to animate an organic growth system onto the bottle, making use of vines and leaves unfurling

Wondermerk set the scene by introducing a flourish of botanicals, which were then complemented by the artwork growing onto the bottle render, revealing the limited-edition pack.

illustration poses of a blue butterfly flying

illustrations of a pink flower's petals building up for each stage

illustrated pink flower petals flying into camera in a storyboard format

Credits

Wondermerk

Creative Director
Colin O’Mara Davis

Producer
Chris Janse van Rensburg

Art Director
Zene Stoltz

Technical Director
Gerhard de Jager

Animation and Modeling
Daniel Eckstein and Tanya Kruger