The Brief
The unveiling of Jacob’s Creek Le Petit Rosé Australia new pack artwork
Jacob’s Creek Le Petit Rosé Australia released a limited-edition bottle featuring illustrations by watercolour artist Heidi Willis. As part of this campaign, Pernod Ricard Winemakers (PRW) required a talented high-end animator to bring these designs to life for their digital content channels.
Client: Jacob's Creek
Agency:
Genero
The Process
We had to find an interesting way to animate an organic growth system onto the bottle, making use of vines and leaves unfurling
Wondermerk set the scene by introducing a flourish of botanicals, which were then complemented by the artwork growing onto the bottle render, revealing the limited-edition pack.
Credits
Wondermerk
Creative Director
Colin O’Mara Davis
Producer
Chris Janse van Rensburg
Art Director
Zene Stoltz
Technical Director
Gerhard de Jager
Animation and Modeling
Daniel Eckstein and Tanya Kruger