a group of friends laughing and smiling on a green bench

Jameson Journeys

An engaging social media campaign for Botswana and Zambia

The Brief

Jameson helps uplift and inspire bonds, and connect moments where it matters – in the community

The Jameson brand required community-focused social media content for their  Jameson Journeys campaign in Botswana and Zambia.

Due to lockdown restrictions, the entire production was produced by Offlimit Communications and Wondermerk Productions remotely from South Africa.

Via social media, the brand launched a call to entry where the audience could nominate feasible actions they would like to happen in their community – creating or repairing spaces where people can bond, connect and create.

Jameson wanted to inspire people to nominate themselves and the change-makers in their community. Jameson’s goal was to, firstly, reward their consumers and their community changemakers with the resources to revive/ bring their initiatives to fruition, and secondly, encourage a snowball effect of the virtue of enriching the community in order to drive bond and connect moments.

Influential and charismatic personalities were selected for Botswana and Zambia – brand ambassadors that embody the values and brand essence of Jameson. Singer and TV personality Sadi Dikgka and rapper Bmak were chosen as the influencers that would assist the community change-makers in driving change.

A series of videos and photographs were created tracking the story from nomination to the makeover of the community spaces.

The result was a campaign where the assets were used to drive engagement through comments/ mentions under the posts, where the audience could nominate themselves or other people who have identified solutions to uplifting their community within the various bond and connect pillars.

Client: Jameson
Services: Production
Agency: Offlimit Communications
instagram post mockup
three side-by-side instagram post mockups
three side-by-side instagram post mockups
instagram profile feed screenshot
instagram profile feed screenshot
instagram profile feed screenshot

Credits – Botswana

Agency

Client
Jameson

Agency
Offlimit Communications

Business Unit Director
Kesia Jacobs

Producer 
Jess Lupton | Wondermerk Studios

Production Co-ordinator
Siya Buhlungu

Production

Producer 
Jess Lupton | Wondermerk Studios

Director
Phenyo Keitheile

Camera Operator
Bone Choene

Photographer
Phenyo Keitheile

Makeup Artist/ Stylist
Gwendoline Isaacs

Art department
Obusitswe Keitheile-Junior

Production Assistant
Fifi Mathambo

Credits – Zambia

Agency

Client
Jameson

Agency
Offlimit Communications

Business Unit Director
Kesia Jacobs

Producer 
Jess Lupton | Wondermerk Studios

Production Co-ordinator
Siya Buhlungu

OLC Zambia representative
Stacey Mtika

Client Liaison
Nyambe Mwakoi | Label A

Production

Producer 
Jess Lupton | Wondermerk Studios

Director
Kenny Mumba | K-Roc Pictures

Camera Operator
Chosa Q-rious Mweemba

Photographer
Andyfel Chisanga

Makeup Artist/ Stylist
Thembi Morphe

Art department
Chitalu Kash Kashito
Abdullah Saadi
George Shaba