The Brief
Jameson helps uplift and inspire bonds, and connect moments where it matters – in the community
The Jameson brand required community-focused social media content for their Jameson Journeys campaign in Botswana and Zambia.
Due to lockdown restrictions, the entire production was produced by Offlimit Communications and Wondermerk Productions remotely from South Africa.
Via social media, the brand launched a call to entry where the audience could nominate feasible actions they would like to happen in their community – creating or repairing spaces where people can bond, connect and create.
Jameson wanted to inspire people to nominate themselves and the change-makers in their community. Jameson’s goal was to, firstly, reward their consumers and their community changemakers with the resources to revive/ bring their initiatives to fruition, and secondly, encourage a snowball effect of the virtue of enriching the community in order to drive bond and connect moments.
Influential and charismatic personalities were selected for Botswana and Zambia – brand ambassadors that embody the values and brand essence of Jameson. Singer and TV personality Sadi Dikgka and rapper Bmak were chosen as the influencers that would assist the community change-makers in driving change.
A series of videos and photographs were created tracking the story from nomination to the makeover of the community spaces.
The result was a campaign where the assets were used to drive engagement through comments/ mentions under the posts, where the audience could nominate themselves or other people who have identified solutions to uplifting their community within the various bond and connect pillars.
Credits – Botswana
Agency
Client
Jameson
Agency
Offlimit Communications
Business Unit Director
Kesia Jacobs
Producer
Jess Lupton | Wondermerk Studios
Production Co-ordinator
Siya Buhlungu
Production
Producer
Jess Lupton | Wondermerk Studios
Director
Phenyo Keitheile
Camera Operator
Bone Choene
Photographer
Phenyo Keitheile
Makeup Artist/ Stylist
Gwendoline Isaacs
Art department
Obusitswe Keitheile-Junior
Production Assistant
Fifi Mathambo
Credits – Zambia
Agency
Client
Jameson
Agency
Offlimit Communications
Business Unit Director
Kesia Jacobs
Producer
Jess Lupton | Wondermerk Studios
Production Co-ordinator
Siya Buhlungu
OLC Zambia representative
Stacey Mtika
Client Liaison
Nyambe Mwakoi | Label A
Production
Producer
Jess Lupton | Wondermerk Studios
Director
Kenny Mumba | K-Roc Pictures
Camera Operator
Chosa Q-rious Mweemba
Photographer
Andyfel Chisanga
Makeup Artist/ Stylist
Thembi Morphe
Art department
Chitalu Kash Kashito
Abdullah Saadi
George Shaba