J&B Better Blended

The Brief

Jeana Theron and Darling Films invited Wondermerk to create a previsualization that would make use of a parallax reveal.

The challenge was to create a set that would transform into the J&B logo with just a camera move. Musical instruments, artist’s canvases and actual set elements needed to be utilised to create the giant J&B label on a theatrical scale.

Save the preproduction, there was no digital intervention on the project. The previsualization enabled  Production Designer Julie Bonnett and her team to accurately create all of the elements needed down to a millimeter.