a frame of an old wrecked dining room

Momentum – Estate Provider Benefit

Campaign Stills Shoot Production

The Brief

The creative concept was built around the idea of a  beautiful and loved family home left in decay due to a struggle to pay for their inheritance.

Jess Lupton and Paul Shiakallis’ creative focused on shaping space to evoke memories through the use of various staging and props. They blended family memorabilia with items that are no longer useful. The sets were styled to represent what is no longer present by intentionally leaving spaces empty, requiring the viewer to fill in those open spaces with what they remember from their family home.

Client: Momentum
Services: Production
Agency: Brave Group
a frame of an old wrecked dining room
a frame of an old wrecked dining room
a frame of an old wrecked bedroom
a frame of an old wrecked kitchen
poster breaking down the estate provider benefit




Marketing manager Momentum Myriad
Marie Van Schalkwyk

Head of Momentum Trust
Jeffrey Wiseman

Group Chief Marketing Officer
Nontokozo Madonsela

Momentum Brand Head
Charlotte Nsubunga-Mukusa

Campaign Manager
Kamohelo Gordon

Brave Group

Executive Creative Director
Vanessa Pearson

Senior Art Director
Letsholo Kgosimore

Senior Copy Writer
Leago Sehere

Account Director
Nicholas Bastiaanse

Business Unit Director
Thandi Mphahlele

Account Manager
Noxolo Greaver

Production Manager
Michelle Lyne


Producer & Art Director
Jess Lupton

Paul Shiakallis

Digital Assistant
Donovan Marais

Lighting Assistant
Alfred Sehloho

Senior Styling Assistants
Carel Combrinck
Schalk Myburgh

Props Master
Sandile Maseko