The idea was to symbolise weaving storylines that spoke about the way that African fabrics are made through the use of 3D threadscapes.
In an effort to develop imaging that speaks to a Pan-African audience, we examined how cultural production on the continent is expressed and what common threads we share.
Next, we looked at contemporary fashion from the continent and see how traditional textiles are reimagined, reworked and presented.
Wondermerk conducted a ton of colour studies to find the right one for the target market and differentiate from competitors.
The result was an undulating threadscape of fine striations of thread that made a flag when they come together in a distinctive range of gem tones.
Colin O’Mara Davis
Chris Janse van Rensburg