illustration of hands holding a smartphone on alpha


An upbeat and informative explainer video

The Brief

A series of 2D animated videos to help Australian job seekers understand what a SEEK Profile is

A SEEK Profile lets a jobseeker present a personal summary, career history, education and skills, and attach a resume to show even more detailed information about their career and achievements. They also have the ability to include information about what they are looking for in their next role and manage how their profile appears to potential employers.

Client: Seek
Agency: Genero
illustration of the protagonist walking in to shake hands on alpha

The Process

Our treatment approach was friendly, upbeat and informative. We wanted Seek to be perceived as offering value from the first interaction, so our aim was to be relatable and just humourous enough to be personable.

Our animation style was simple but full of character

character designs and character expressions concept drawings
concept board drawings
illustration styleframe of character expressions
storyboard frames
illustration styleframe of protagonists
illustration styleframe of the protangonist
a candidate's profile breakdown in a 2d animated world
2d animation of a hand using a smartphone



Creative Director
Colin O’Mara Davis

Chris Janse van Rensburg

Art Director and Illustrator
Zene Stoltz

Animation and Rigging
Daniel Eckstein