Sittercity

The Brief

Sittercity required four companion vignettes showcasing a child and their sitter in a portrait moment of “their thing.”

Photographer Bernard Brand teamed up with Wondermerk Production‘s Jess Lupton for this fun project.

The social campaign was such a hit that the client turned it into a TV commercial – go team!

The creative was inspired by your favourite sitter in the 80s.

Each of the sitters are super excited about their kids favourite activity –

Milenna is passionate about collecting bugs – yep that’s a REAL tarantula!

Eva is a dodgeball fanatic with the reflexes of a tiger. Her biggest fan is Taryn, whose hand-eye coordination leaves something to be desired (but that doesn’t stop her from trying).

Danica and Tshimollo are passionate dancers who might just be the next TikTok sensation. They’re accompanied by Malika who’s as clued up on TikTik as they are, and a bit of an emerging star herself. The three of them are one video away from going viral.

Mila is so passionate about Mulweli’s art that she has it tattooed on her arm.