Tripco – Viya App Launch

Travel Digital Content Bank Creation

The Brief

Viya is a exciting, fun, and trendy South African accommodation-booking app. The content created needed to showcase the magic which South Africa has to offer and was shot in and around two cities: Cape Town and Joburg.

The aim was to showcase the lifestyle side of SA travel at luxurious accommodation establishments plus iconic landmarks that these two cities are well known for. The main objective is to drive aspiration goals of domestic travel and to foster a culture of local travel as being inclusive & accessible.

Wondermerk Studios also created the dynamic app demo for the launch.

Client: Tripco
Services: Production
Agency: Filmer




Head of Marketing Lekkeslaap
Gerriline Fouché

Brand Manager Tripco
Ntombi Mlangeni


Chief Creative
Peri vP

Production Co-ordinator
Anco Henning


Producer & Art Director
Jess Lupton at Wondermerk Studios

Photographer & Director
Tim Hulme

Carel Combrinck at One League

Hair and Makeup
Alex Botha at Lampost
Makaira Dullabh at One League

Photography & Videography Assistants
Tony Matlosa
Cole de Ridder

App Demo
Sebastian Burger and Colin O’mara Davis for Wondermerk