The Brief
A 30-second 3D TV spot for the launch of a new Fligos Éclair Lollipop
The “Big Idea” of our creative treatment was to explore the hidden world of each of the new Fligos Eclair Pops flavours, namely: Coffee, Choc & Milky.
Client: Broadway Sweets
Services: Illustration, 3D Modeling, Liquid Simulation, Motion Design
The Process
By using visuals associated with the taste, colours and flavour, we created a Fantasy Factory that gives the consumer a playful connection to the new flavour offering.
The Fligos factory felt like a theme park, where each part of the manufacturing process was a magical experience. Our cast was made up of the Fligos cows tinkering away in their factory.
Credits
Wondermerk
Creative Director
Colin O’Mara Davis
Producer
Chris Janse van Rensburg
Art Director
Zene Stoltz
Technical Lead
Gerhard de Jager
Animation and Compositing
Daniel Eckstein and Tanya Louwies
Storyboard Artist
Mel Dixon
