caramilk pour and emoticon styleframe

Cadbury’s PS Caramilk Product Demo

A decadent demo for a chocolate snack

The Brief

Wondermerk was tasked with creating a tabletop demo for PS Caramilk

In the realm of delectable treats, PS Caramilk stands as a true marvel, boasting layers of exquisite wafer and rich caramel-flavored cream encased in Cadbury’s signature Caramilk confection. At Wondermerk, our animation studio had the distinct privilege of crafting an unforgettable tabletop demo for PS Caramilk, showcasing the irresistible allure of PS Caramilk.

Client: Mondelēz International
Date: 2023
Services: Research and Development, 3D Modeling, Liquid Simulation, Motion Design
Agency: Ogilvy
ps caramilk emoticons

The Process

Our demo not only highlighted the luscious Cadbury confectionary but also kindled a deeper sense of connection and generosity. With an unwavering commitment to quality, each bar of PS Caramilk emerges from a symphony of the finest milk ingredients, encapsulating goodness in every bite.

close up caramilk pour
caramilk pour and emoticon styleframe

Beneath the lavish embrace of the Caramilk exterior, a hidden treasure awaits—a delicate dance between crispy wafer biscuit and indulgent, gooey caramel. Our animation delicately captures this tantalizing revelation, inviting viewers to explore the layers of temptation that make PS Caramilk a true masterpiece.

But the enchantment doesn’t end there. With each PS Caramilk comes a touch of personalized charm, as ten unique messaging wrappers adorn the packaging. Our animation brings these wrappers to life, each carrying its own special message, making PS Caramilk not just a treat for the palate but also a delightful way to express sentiments.

chocolate model turnaround
chocolate bar turnaround
cross section of a chocolate bite
simulation test for a chocolate bar wrapper
ps caramilk bar models twirling
bar model and wrapper
bar model turn
caramilk pour and emoticon styleframe



Mondelēz International

Jacques Bezuidenhout
Thembi Butelezi
Wandi Makhubu
Ashita Daya
Mary Mwangi
Thabang Modiba


Executive Creative Director
Coenie Grebe

Senior Art Director
Tessa Osner

Art Director
Zesizwe Matthews

Senior Integrated Producers
Alex Bailie
Zonke Mkhonto

Account Director
Kimesha Naidoo


Creative Director
Colin O’Mara Davis

Jess Lupton

Technical Leads
Joshua Aikman
Ray Brown
Jossi Afargan

Texture Artist
Rosannah Galbraith

Sebastian Burger