Cadbury’s PS Caramilk Product Demo

The Brief

Wondermerk was tasked with creating a tabletop demo for PS Caramilk

In the realm of delectable treats, PS Caramilk stands as a true marvel, boasting layers of exquisite wafer and rich caramel-flavored cream encased in Cadbury’s signature Caramilk confection. At Wondermerk, our animation studio had the distinct privilege of crafting an unforgettable tabletop demo for PS Caramilk, showcasing the irresistible allure of PS Caramilk.

Client: Mondelēz International

Date: 2023

Services: Research and Development, 3D Modeling, Liquid Simulation, Motion Design

Agency: Ogilvy

The Process

Our demo not only highlighted the luscious Cadbury confectionary but also kindled a deeper sense of connection and generosity. With an unwavering commitment to quality, each bar of PS Caramilk emerges from a symphony of the finest milk ingredients, encapsulating goodness in every bite.

Beneath the lavish embrace of the Caramilk exterior, a hidden treasure awaits—a delicate dance between crispy wafer biscuit and indulgent, gooey caramel. Our animation delicately captures this tantalizing revelation, inviting viewers to explore the layers of temptation that make PS Caramilk a true masterpiece.

But the enchantment doesn’t end there. With each PS Caramilk comes a touch of personalized charm, as ten unique messaging wrappers adorn the packaging. Our animation brings these wrappers to life, each carrying its own special message, making PS Caramilk not just a treat for the palate but also a delightful way to express sentiments.