Cell C – Social Bundles

It's Bonang's world we just live in it

The Brief

Team Best and Wondermerk create a larger-than-life retail music video for Cell C

This TV spot needed to shift effortlessly between a variety of interesting scenes, mingling Bonang’s beauty and the lifestyle of Cell C.  Wondermerk needed to make the video pop, bringing elements to life by creating everything from Lamborghini’s and social media iconography to a gameshow stage.

Client: Cell C
Date: 2017
Services: 3D Modeling, Motion Design
Production: Team Best
Agency: 1886
Bonang posing for a selfie, with two Lamboginis in the background

The Process

The aim of the spot was to showcase how a data bundle allows one to live anywhere and have access to multiple places simultaneously. To be living the maxim of a digital life, one could be anywhere living out one’s dream life and these events are expressed through social interactions.

collage of Bonang styleframes
environment concept sketch




Agency Creative Directors
Stuart Stobbs, Warwick Rautenbach

Production House
Team Best

Asher Stoltz & Bryan Van Niekerk

Eduan van Jaarsveldt, Kathleen Samson


Creative Director
Colin O’Mara Davis and Graeme Carr

Angela Muthuma

Warwick Allan

Post Production
Mushroom Media & Wondermerk & Chocolate Tribe

Post Directors
Graeme Carr & Colin O’Mara Davis

Designers, Animators & Online Artists
Graeme Carr, Colin O’Mare Davis, Gerard De Jager, Terence Holt, Zenè Stoltz, Johan Schepers, Rob Van Den Bragt, Tiaan Franken

Graeme Carr