The Brief
An oral care product demo that takes inspiration from the beauty space.
Colgate required an animated 15-20 second product technology video and a hero key visual, to relaunch a toothpaste in Taiwan.
We aimed to produce a product technology visualization video and Key Visual that romanticised the Colgate sensitive range and the science it harnesses.
The core of this demo is the Amino Acid molecule, which is stylized as an iridescent bubble containing an amine group. These molecules showcase pattern-forming behaviour and pack to form a barrier that soothes teeth sensitivity.
The Process
3D Modeling and Motion Design:
- Look Development:
- Developed various visual styles for the amino acid molecules.
- Created a soothing and elegant color palette inspired by beauty products.
- Explored different animations to show the molecules forming a protective barrier.
- Animation Techniques:
- Used fluid simulation to demonstrate the formation of the protective layer.
- Implemented particle effects to depict the soothing action on sensitive teeth.
- Employed high-detail 3D modeling for the tooth surface, highlighting microscopic relief.
- Motion Tests and Pack Shots:
- Conducted multiple motion tests to perfect the animation sequences.
- Created detailed pack shots showcasing the product packaging.
Look Development
Motion Tests
Pack Shots
Credits
Production
Client
Colgate-Palmolive APAC
Design Director
Tiffany OuYang APAC
Content Strategy at Colgate-Palmolive
Jongsuk Yi
Digital Art Director APAC at Colgate-Palmolive
Jimmy Kam
Content & Creative Production Manager
Tiffany Tse at Colgate-Palmolive
Client Director – Asia
Eric Lim, Genero
Wondermerk
Creative Director
Colin O’Mara Davis
Producer
Jess Lupton
Animation Supervisor
Joshua Aikman
Production Co-ordinator
Khanyisile Mavuma
Animators
Deaniè Brand
Gareth Chadwick
Rosannah Galbraith
Editor
Delano Borrageiro
