amino acid look development

Colgate Sensitive Prorelief

A beauty-inspired oral care demo

The Brief

An oral care product demo that takes inspiration from the beauty space.

Colgate required an animated 15-20 second product technology video and a hero key visual, to relaunch a toothpaste in Taiwan.

We aimed to produce a product technology visualization video and Key Visual that romanticised the Colgate sensitive range and the science it harnesses.

The core of this demo is the Amino Acid molecule, which is stylized as an iridescent bubble containing an amine group. These molecules showcase pattern-forming behaviour and pack to form a barrier that soothes teeth sensitivity.

Client: Colgate-Palmolive
Date: 2022
Services: Research and Development, 3D Modeling, Motion Design
Production: Genero

Look Development

amino acid look development
look and feel development
look and feel development
tooth look development
tooth look development
tooth look development
tooth look development
tooth look development
tooth look development
tooth look development

Motion Tests

Pack Shots

Credits

Production 

Client
Colgate-Palmolive APAC

Design Director
Tiffany OuYang APAC

Content Strategy at Colgate-Palmolive
Jongsuk Yi

Digital Art Director APAC at Colgate-Palmolive
Jimmy Kam

Content & Creative Production Manager
Tiffany Tse  at Colgate-Palmolive

Client Director – Asia
Eric Lim, Genero

Wondermerk

Creative Director
Colin O’Mara Davis

Producer
Jess Lupton

Animation Supervisor
Joshua Aikman

Production Co-ordinator
Khanyisile Mavuma

Animators
Deaniè Brand
Gareth Chadwick
Rosannah Galbraith

Editor
Delano Borrageiro