The Brief
Wondermerk Creates Captivating Product Demo for Limited Edition Ice Cream
Drawing inspiration from the vibrant and dynamic world of pop art, the team sought to create an eye-catching demo that would reflect the boldness and uniqueness of Cornetto Crazy Rose
The Brief
The primary goal of the project was to create visually enticing product sequences that would serve as a feast for the eyes, capturing the attention of the audience and leaving them craving the limited edition ice cream.
This exciting new variant is a delightful fusion of raspberry and blackberry flavours, enhanced by a rich dark chocolate sauce, playful popping candies, and a cone that delivers a satisfying crunch.
Wondermerk aimed to deliver alluring content that would showcase the product’s texture, flavours, and indulgent qualities, and generate a strong emotional response from viewers.
The packaging design provided us with a vibrant canvas, featuring eye-catching hues, bold typography, and artful illustrations. The final demo features paper cut-out elements inspired by pop art, transporting consumers into a world of indulgence and excitement.
The Process
Credits
Production
Client
Cornetto Türkiye
Regional Assistant Brand Manager
Mert Abedi
Brand Manager
Revna Tever
Wondermerk
Creative Director
Colin O’Mara Davis
Producer
Jess Lupton
Technical Lead
Joshua Aikman
Texture Artist
Rosannah Galbraith
