Info
Turning a little wonder from everyday into something big.
Jacobs South Africa required 3D animated out of home billboards to communicate their new international campaign of Find Your Wonderful to a local audience.
For the launch of the new international Jacobs campaign, JDE South Africa needed to create localised content for the South African market. The campaign was powered by the question,
“How often do we take the time to appreciate a ladybug?”
We adapted Jacobs’ existing digital film, “Ladybug,” and we reimagined it to suit our objective. Within the original film, two female protagonists find themselves charmed by a ladybug, reminding us that the most profound joys reside in life’s simple moments. In the 3D spot the ladybug takes off just like in the film, but we take our audience on a WOW 3D journey.
Brief
The new Jacobs OOH creative is presented as a gift, with something wonderful inside. We start with the golden band logo full screen front — but this is the start to a delightful and unexpected trick! The box lid opens up to a diorama — revealing a familiar scene featuring a ladybug landing on the rim of a fresh cup of Jacob’s coffee. The ladybug takes flight surrounded by the swirling aroma, and for a brief moment, we take in this moment — up close and in slow motion. The ladybug feels so close that it seems to escape the diorama, but then falls back and swirls around the Jacobs’ J-cup, now in view, and lands on the rim. As the J-Cup catches the light on its facets, we see the supers “Find your wonderful“ appear in the scene.
Design
These ancient Martians had been a highly cultivated and literary race, but during the vicissitudes of those trying centuries of readjustment to new conditions
But when the Woodman entered the great Throne Room he saw neither the Head nor the Lady, for Oz had taken the shape of a most terrible Beast. It was nearly as big as an elephant, and the green throne seemed hardly strong enough to hold its weight. The Beast had a head like that of a rhinoceros, only there were five eyes in its face. There were five long arms growing out of its body, and it also had five long, slim legs. Thick, woolly hair covered every part of it, and a more dreadful-looking monster could not be imagined. It was fortunate the Tin Woodman had no heart at that moment, for it would have beat loud and fast from terror. But being only tin, the Woodman was not at all afraid, although he was much disappointed.