Momentum – Estate Provider Benefit

Campaign Stills Shoot Production

The Brief

The creative concept was built around the idea of a  beautiful and loved family home left in decay due to a struggle to pay for their inheritance.

The creative focused on shaping space that would evoke memories through the use of various staging and props. Family memorabilia mixed with items that are no longer useful. The sets were styled to what is no longer present by leaving spaces intentionally empty. requiring the viewer will fill in the open spaces with what they remember from their family home.

Client: Momentum
Services: Production
Agency: Brave Group




Marketing manager Momentum Myriad
Marie Van Schalkwyk

Head of Momentum Trust
Jeffrey Wiseman

Group Chief Marketing Officer
Nontokozo Madonsela

Momentum Brand Head
Charlotte Nsubunga-Mukusa

Campaign Manager
Kamohelo Gordon

Brave Group

Executive Creative Director
Vanessa Pearson

Senior Art Director
Letsholo Kgosimore

Senior Copy Writer
Leago Sehere

Account Director
Nicholas Bastiaanse

Business Unit Director
Thandi Mphahlele

Account Manager
Noxolo Greaver

Production Manager
Michelle Lyne


Producer & Art Director
Jess Lupton

Paul Shiakallis

Digital Assistant
Donovan Marais

Lighting Assistant
Alfred Sehloho

Senior Styling Assistants
Carel Combrinck
Schalk Myburgh

Props Master
Sandile Maseko