The Brief
Viya is a exciting, fun, and trendy South African accommodation-booking app. The content created needed to showcase the magic which South Africa has to offer and was shot in and around two cities: Cape Town and Joburg.
The aim was to showcase the lifestyle side of SA travel at luxurious accommodation establishments plus iconic landmarks that these two cities are well known for. The main objective is to drive aspiration goals of domestic travel and to foster a culture of local travel as being inclusive & accessible.
Wondermerk Studios also created the dynamic app demo for the launch.
Credits
Agency
Client
Viya
Head of Marketing Lekkeslaap
Gerriline Fouché
Brand Manager Tripco
Ntombi Mlangeni
Agency
Filmer
Chief Creative
Peri vP
Production Co-ordinator
Anco Henning
Production
Producer & Art Director
Jess Lupton at Wondermerk Studios
Photographer & Director
Tim Hulme
Stylist
Carel Combrinck at One League
Hair and Makeup
Alex Botha at Lampost
Makaira Dullabh at One League
Photography & Videography Assistants
Tony Matlosa
Cole de Ridder
App Demo
Sebastian Burger and Colin O’mara Davis for Wondermerk
